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SEM 39673 Self-Etching Primer Black 20 oz Aerosol Can

Manufacturer

SEM Products

<h3>Professional-Grade Refinishing Products Since 1948</h3><p>SEM Products has been revolutionizing the automotive refinishing industry for more than 75 years. Founded by George Sneckner and William (Bill) Elliott, Sneckner Elliot Manufacturing (SEM) opened its doors in Belmont, California to deliver high quality residential paints. The company quickly evolved to become a pioneer in automotive, aerospace, marine, and industrial coatings, earning a reputation for engineering products that reduce repair time, minimize steps, and eliminate waste.</p><p>What sets SEM apart is their commitment to innovation that solves real-world problems. SEM enters automotive aftermarket with Topper, the first flexible coating for restoring or changing the color of vinyl car tops. This breakthrough launched a series of industry-first products that would define modern refinishing standards. Today, SEM Products moves to a new location in Rock Hill, SC bringing the whole team under one roof. This integrated approach allows complete control over product development, manufacturing, and quality assurance.</p><h3>Comprehensive Coating Solutions</h3><p>SEM's extensive product line covers every phase of automotive refinishing. Their <a href="/4250-sem-products-spray-paint-53698">spray paint</a> offerings include everything from custom candy colors to trim restoration formulas, delivering professional results in convenient aerosol formats. For interior restoration work, SEM's <a href="/4250-sem-products-interior-paint-200582">interior paint</a> products like Color Coat and Sure-Coat have become industry standards for refinishing vinyl, leather, plastic, and fabric surfaces. When it comes to surface preparation, SEM's <a href="/4250-sem-products-primers-200810">primers</a> include high-build surfacers, flexible primers, and their innovative Ez Coat system that replicates OEM e-coat finishes.</p><h3>OEM Recommended and Forever Warrantied</h3><p>SEM obtains 53 OEM recommendations covering 221 products. Recommended product categories include panel bonding adhesives, structural impact repair adhesive, foams, plastic repair materials, seam sealers, adhesives, undercoatings, stone guard coatings, and specialty coatings. This extensive OEM approval demonstrates the trust professional collision centers and body shops place in SEM's engineering. Their Dual-Mix product line carries a Forever Warranty, providing unmatched assurance for critical structural repairs.</p><p>Beyond automotive applications, SEM has expanded into aerospace and marine markets with specialized formulations. SEM's waterborne flexible coating system, Aerospace Sure-Coat, is approved Boeing to refinish aerospace interiors. Shortly after, Sure-Coat gains approval from the FAA for all commercial airlines. Whether you're restoring a classic car, repairing collision damage, or refinishing marine vinyl, SEM Products delivers the professional-grade solutions that technicians trust.</p>

Part Number

39673
06/21/2036 2:01 PM
Sale Price

$23.06

In Stock (10+)

delivery box

Usually delivered within 2 days

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No Hassle Returns

No Hassle Returns

Live-in-stock inventory

Live-in-stock inventory

Fitment guaranteed

Fitment guaranteed

Product Details

SEM 39673 Self-Etching Primer is a professional-grade, single-step coating designed to provide superior adhesion to bare metal substrates. This black primer chemically etches the surface while priming in one application, eliminating the need for separate etching and priming steps. The self-etching formula is ideal for automotive, marine, and industrial applications where maximum paint adhesion is critical.

Key Features:

  • Self-etching formula bonds directly to bare metal, aluminum, and galvanized surfaces
  • Promotes excellent adhesion for topcoats and reduces paint failure
  • Fast-drying formula allows for quick recoating
  • Black color provides optimal coverage under dark topcoats
  • 20 oz aerosol can for easy application and precise control
  • Resists corrosion and provides long-lasting protection
  • Can be topcoated with most automotive paints and coatings

This primer is essential for bare metal preparation in automotive restoration, collision repair, and custom painting projects. The self-etching action creates a strong mechanical bond that helps prevent peeling and flaking, making it an ideal foundation for high-quality paint finishes.

Quality parts at a good price. Fast delivery. Only reason I did not give five stars was that the parts were not packed securely, and the one package broke open and lost one of the nuts that go to the muffler clamp. Now I have to buy another muffler clamp from the auto parts store. Besides that I was very satisfied with my experience.

Helmet is as described and fits fine, however, it's so huge I cannot use it in the car as intended. Some reviews call it "Marvin the Martian" looking. This is generous. It's more like Marvin the Martian on steroids. Will need to return and look locally for a helmet.

Nice and fast, clear and easy to read if this is the part I want, and if it will fit my car or NOT.

Everything went according to plan. It was great!

Easy site to navigate and the prices are the lowest around!

Quick and easy

Quick an easy checkout

Easy transaction

Quick and easy!

Very simple. Would use again.

Quick find, and payment

The best price on what I was looking for and fairly fast to get it shipped out considering it was drop shipped directly from the manufacturer. Autoplicity has a huge selection and I will definitely be back when ever I need other automotive parts.

Very smooth

Nice site. Checked you folks against RockAuto and liked you way better!

So far so good

Order #30897. Ordered on Monday, received on Thursday. Exactly what I needed. Can't ask for anything more. Definitely will look at Autoplicity again when I need more parts!

Great as always!!!

Quick and easy checkout THANKS

Fast and Easy

Fast

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