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East Penn 98769 12 Gauge Primary Wire Brown 100 Foot Spool

Manufacturer

Wire (east Penn Mfg Co)

<h3>About East Penn Manufacturing Wire &amp; Cable Products</h3><p>Founded in 1946, <strong>East Penn Manufacturing Co.</strong> has grown from a small, single-room operation into one of the most respected names in American manufacturing. The Lyon Station, Pennsylvania-based company remains privately held and family-owned — a distinction that has shaped its culture of precision, reinvestment, and long-term quality. While East Penn is perhaps best known as the world's largest single-site lead-acid battery manufacturer, its Wire &amp; Cable division stands on equally impressive footing: <a href="/7654-wire-east-penn-mfg-co-primary-wire-10128">primary wire</a>, battery accessories, and electrical components that serve automotive, marine, commercial, RV, lawn &amp; garden, and trailer applications.</p><h3>North America's Largest Wire &amp; Cable Provider</h3><p>East Penn's wire and cable operation is housed in a 250,000-square-foot, ISO 9001:2015-certified facility — one of the most advanced of its kind in the industry. The company is vertically integrated, managing every step of the process from raw copper rod to finished product, which gives it tight control over quality and lead times that few competitors can match. That hands-on approach means every spool of wire and every <a href="/7654-wire-east-penn-mfg-co-battery-terminal-10091">battery terminal</a> leaving the facility meets rigorous standards before it ever reaches a technician's workbench.</p><p>East Penn's primary wire lineup spans 80°C general-purpose thermoplastic-insulated wire, 105°C high-heat wire, and cross-linked polyethylene (GXL and SXL) variants engineered to handle demanding under-hood environments. These wires are designed for point-to-point, low-voltage wiring across trucks, trailers, boats, and automotive platforms alike — built with full-gauge copper conductors and smooth, oil- and acid-resistant PVC jackets that route cleanly through loom or conduit.</p><h3>Battery Terminals &amp; Terminal Protection</h3><p>East Penn's battery accessories division is the natural complement to its wire line. Cast terminals are produced using a gravity lead-casting process with 100% recycled lead from the company's on-site, EPA-permitted smelter — a fully circular manufacturing approach that is both environmentally responsible and technically superior. Lead remains the premium material for battery cable terminals due to its excellent current-carrying capacity, malleability, and resistance to corrosion.</p><p>Protecting those connections is equally important, and East Penn's <a href="/7654-wire-east-penn-mfg-co-battery-terminal-protector-10092">battery terminal protectors</a> are purpose-built to extend the life of electrical connections by shielding terminals from moisture, acid vapor, and corrosive buildup — common enemies of reliable starting power. Together, East Penn's terminals and protectors form a complete connection solution that keeps vehicles and equipment running at peak electrical efficiency.</p><h3>Trusted Across Industries</h3><p>Whether you're wiring a trailer, servicing a fleet vehicle, restoring a classic car, or rigging a marine vessel, East Penn's wire and cable products are engineered to perform. The brand's commitment to domestic manufacturing, quality certifications, and vertically integrated production has earned it recognition across automotive OE, aftermarket, marine, and commercial channels. With over 75 years of experience and a product line that spans hundreds of configurations, East Penn remains a go-to source for professionals and DIYers who demand reliability from every connection.</p>

Part Number

98769
06/03/2036 12:18 PM
Sale Price

$66.83

In Stock (5)

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Product Details

The East Penn 98769 is a single conductor 12-gauge primary wire featuring a brown thermoplastic insulation jacket and 100-foot length on a convenient spool. This general-purpose automotive-grade wire is ideal for low voltage DC wiring applications in vehicles, trailers, boats, RVs, and marine equipment.

Key Features:

  • 12 AWG solid copper conductor for reliable electrical performance
  • Brown color-coded insulation for easy circuit identification
  • 100-foot spool provides ample wire for multiple installations
  • Thermoplastic insulation rated for automotive and marine environments
  • Suitable for 12-volt DC applications including lighting, accessories, and general wiring
  • Flexible single conductor design for easy routing through tight spaces

East Penn Manufacturing is a trusted name in automotive and marine electrical products, offering high-quality copper wire that meets industry standards for point-to-point low voltage wiring. This brown primary wire is perfect for new installations, repairs, or custom wiring projects where color-coded circuits are essential.

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