I was mislead to believe I was buying a cooler not an ice divider. I haven't even opened the package but I know a 40qt cooler is not what's in it. It states tight on the package that it's an ice divider. I double and triple checked before ordering. The price was too low for a cooler but I went ahead and bought it anyway. The reason I took the chance was that I know the Grizzly brand is great and have had good luck with Autoplicity in the past. I guess my luck ran out. I could have bought the ice divider for half the price through Amazon. The description states that the order is for a 40qt grizzly cooler then below that it states Ice Divider. The only image is of the cooler. Grizzly should distance themselves from a company with such smarmy underhanded advertising tactics. There is no call for that when you have a good brand.