Frabill Bait Tanks

Frabill: Trusted Fishing Gear Since 1938

Frabill has been equipping anglers for success since 1938, building a reputation as one of the most reliable names in the fishing industry. Headquartered in Jackson, Wisconsin, the brand understands that great fishing starts long before the first cast — it begins with having the right gear, properly prepared, every single time.

Whether you're working open saltwater or drilling holes through a frozen lake, Frabill's philosophy is straightforward: a well-equipped angler is a successful angler. That commitment has driven decades of product development across bait management, landing nets, ice fishing shelters, and marine accessories that serious fishermen count on in demanding conditions.

Bait Management Built for Performance

One of Frabill's defining strengths is its comprehensive approach to keeping live bait healthy and effective. Frabill livewell aerator pumps are engineered to convert coolers and livewells into oxygen-rich environments, ensuring baitfish remain lively and active from the dock to the strike zone. The brand's Aqua-Life® aerator line, for example, is specifically designed and tested for both freshwater and saltwater baitfish, offering flexible power options to suit any fishing setup.

For anglers who need a complete solution on the water, Frabill bait tanks provide durable, purpose-built housing that pairs seamlessly with their aeration systems. From compact 8-quart boxes to large-capacity bait stations, these products reflect Frabill's understanding that keeping bait alive is mission-critical to a productive day on the water.

Frabill also offers a broad range of livewell aerator pump accessories and systems designed for anglers who fish in varied environments — from inland bass lakes to nearshore saltwater flats. Each aerator undergoes rigorous testing to deliver consistent, reliable performance across multiple pump settings and power configurations.

A Legacy of Innovation Across Fishing Disciplines

Beyond bait management, Frabill's catalog spans landing nets — including the Trophy Haul™ series and purpose-built floating wade nets — as well as full ice fishing systems including portable shelters, tip-ups, rods, and cold-weather accessories. This breadth makes Frabill a one-stop brand for anglers who fish year-round and across multiple techniques.

• Established heritage: Over 85 years of trusted performance in the fishing industry
• Broad product range: Bait management, landing nets, and ice fishing gear under one brand
• Fresh & saltwater coverage: Products tested and designed for both inland and offshore fishing environments
• Rigorous quality standards: Each product is stress-tested to meet the demands of serious, repeat-use anglers

For anglers who refuse to leave success to chance, Frabill delivers the preparation, reliability, and innovation needed to fish confidently — whatever the season, whatever the water.