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101st Earthborn

<h3>About Earthborn Paints</h3><p><strong>Earthborn</strong> is a family-owned British paint brand founded in 2002 and based in Frodsham, Cheshire. At a time when most commercially available paints still contained high levels of volatile organic compounds (VOCs) and harsh chemical fumes, Earthborn set out with a singular mission: to create paints that were genuinely better for people, their homes, and the environment. More than two decades later, that founding ethos remains the heart of everything they produce.</p><h3>A Pioneer in Eco-Friendly Paint</h3><p>Earthborn's commitment to environmental excellence is backed by independent accreditation that few competitors can match. The brand was the first in the UK to be awarded the prestigious EU Ecolabel for paints and varnishes — an independent certification based on strict environmental and performance criteria. Their flagship Claypaint has also earned the Eurofins Air Comfort GOLD certification, the highest possible standard for indoor air quality in Europe. Every paint in the Earthborn range is virtually VOC-free, meaning no unpleasant fumes during or after application, and rooms can be re-occupied almost immediately after painting.</p><h3>The Earthborn Product Range</h3><p>Earthborn's lineup covers a wide spectrum of decorating needs, all united by the brand's rigorous eco standards. <strong>Claypaint</strong>, their hero product, is a luxurious ultra-matt interior wall and ceiling paint made with a unique clay-based recipe. Thick, creamy, and highly breathable, it is especially well-suited to lime plaster and older properties where moisture management is critical. Its distinctive flat finish softens and enhances the light in any room, and its clay content actively helps minimise condensation and deter mildew.</p><p>For homeowners who need something more hardwearing, <strong>Lifestyle</strong> is a durable, washable emulsion engineered for busy households — resisting dirty paws, sticky fingerprints, and the rigours of daily life. <strong>Eggshell No. 17</strong> brings the same eco credentials to woodwork and trim, drying to a quick, silky sheen that is washable and scuff-resistant. The <strong>Eco Chic</strong> range is a clay-based furniture paint ideal for upcycling interior pieces. For exterior applications, <strong>Silicate Masonry Paint</strong> delivers a breathable, weather-resistant finish as a beautiful alternative to conventional masonry coatings and limewash.</p><h3>Health, Safety, and Transparency</h3><p>What truly sets Earthborn apart is an uncompromising approach to ingredient transparency and human safety. All paints in the range carry the Toy Safety Standard (EN71-3:2019), making them safe for children's bedrooms, nurseries, furniture, and toys. Because the formulas contain no harmful ingredients or nasty emissions, freshly painted rooms can be used straight away — a particular reassurance for families with young children, allergy sufferers, or anyone sensitive to conventional paint fumes. Earthborn even lists all ingredients on every tin, something rare in the industry, empowering consumers to make fully informed choices.</p><h3>Colour and Creativity</h3><p>Earthborn's classic colour range features over 70 distinct shades, all developed in-house to complement the unique qualities of their clay-based formulas. The palette spans bold statement tones and soft, calming neutrals, with a Modern Country Colours collection rounding out the offering for those drawn to a more relaxed, countryside aesthetic. Tester pots are available across the range, so decorators can see how each shade responds to their specific lighting and surfaces before committing to a full tin.</p><p>Whether you are a DIY enthusiast refreshing a single room, an interior designer specifying finishes for a period property, or a trade professional working on large commercial projects, Earthborn offers a range of finishes that deliver genuine performance without compromise to health or the environment.</p>