SureShade
About SureShade: Redefining Sun Protection on the Water
Founded in 2007 and headquartered in Bradenton, Florida, SureShade has spent nearly two decades reshaping how boaters think about on-water sun protection. What began as a focused mission to eliminate the frustration of bulky, awkward canvas shades has grown into a globally recognized marine brand — one that collaborates directly with top boat builders around the world to deliver factory-integrated sunshade systems that feel like they were always part of the boat.
SureShade is now part of Lippert (LCI Industries), a leading global manufacturer and supplier of engineered products for the marine, RV, automotive, and commercial vehicle industries. That partnership has only deepened SureShade's engineering capabilities and global reach, without compromising the brand's passionate, boater-first identity.
Patented Telescoping Sunshade Technology
At the heart of the SureShade lineup is their patented telescoping sunshade system. Unlike traditional bimini tops that require manual wrestling with poles and snaps, SureShade systems deploy and retract with minimal effort — and their powered models do it in well under 30 seconds at the push of a button. The PTX Power Shade, for example, is engineered for T-Top and hardtop boats and delivers up to five feet of shade extension with near-silent motor operation, an anti-racking frame design, and an auto shut-off feature for safety.
SureShade systems are built to handle the demands of the marine environment. Frames are constructed from corrosion-resistant materials, while canvas options include UV-resistant Sunbrella® fabric available in multiple colors and widths to suit a wide range of boat styles. Speed-tested at 40 mph, these shades are engineered for real-world boating — not just dockside lounging.
Versatile Fitment Across Boat Styles
One of SureShade's key strengths is its broad fitment compatibility. Their shade products can be installed on hardtop, T-Top, tower, and arch structures, covering the cockpit, bow, or both. Available in extensions from 5 to 10 feet and designed for vessels up to 60 feet in length, there is a SureShade solution for everything from compact center consoles to full-size sport yachts. Many installations are completed at the factory or through certified dealers, ensuring seamless integration with the boat's design.
For boaters looking to upgrade an existing vessel, SureShade also offers aftermarket kits that can be installed on nearly any boat with an overhead structure. Whether you're outfitting a new build or retrofitting an older favorite, their Bimini Top Accessories and sunshade systems provide a practical and stylish upgrade that genuinely changes how you experience time on the water.
Why Boaters Trust SureShade
- Patented telescoping and power-deploy technology exclusive to SureShade
- UV-resistant Sunbrella® canvas for long-lasting color and protection
- Corrosion-resistant, outdoor-grade construction for harsh marine environments
- Factory-installed on hundreds of boat models from leading OEM builders
- Compatible with hardtop, T-Top, tower, and arch structures on boats up to 60 ft.
- Aftermarket kits available for retrofit installations on new or used boats
From their first commercial launch in 2009 to an ever-growing presence at major boat shows worldwide, SureShade has established itself as the go-to name in marine sun protection. If comfort, convenience, and thoughtful engineering matter to you on the water, SureShade delivers.