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Berkley Publishing Group 1509673 Gulp! Saltwater Swimming Mullet 5 Inch Pink Shine

Manufacturer

Berkley Publishing Group

<h3>About Berkley: Packaging Built for Retail Success</h3><p><strong>Berkley</strong> is a family-owned packaging and retail display company with a reputation for creative, scalable solutions that help brands win at the shelf. Founded in 2012 by Jeff and Eric Berkley — a father-son duo — the company was built on the belief that packaging could be smarter, more sustainable, and better executed. What began as a molded fiber startup in Southern California has grown into a coast-to-coast operation serving some of the world's largest retailers.</p><h3>From Molded Fiber to Full-Service Packaging</h3><p>Berkley was an early innovator in the molded fiber space, bringing eco-friendly and recyclable packaging solutions to the luxury custom packaging marketplace. As customer needs grew, the company expanded into full-service packaging design, manufacturing, and assembly with a sharp focus on retail displays and club store programs. The molded fiber manufacturing division was eventually sold to International Paper in 2020, allowing Berkley to sharpen its focus on corrugated displays, retail packaging, and logistics.</p><h3>A Strategic Presence Near the World's Biggest Retailers</h3><p>In 2016, a key customer relationship led Berkley to open a warehouse near Bentonville, Arkansas — home of Walmart. That decision proved transformational. Berkley's creative design team, located in Northwest Arkansas near Walmart's corporate headquarters, boasts decades of combined retail and display knowledge. In 2022, Berkley launched a state-of-the-art Design Center in Rogers, Arkansas, featuring in-house digital print capabilities. Then, Berkley acquired Illinois-based Sisco Corporation, a corrugated sheet company, to strengthen its product offerings and enhance in-house manufacturing capabilities.</p><h3>What Berkley Offers</h3><p>The company offers customers club store displays, corrugated displays, corrugated packaging, digital printing, IT retail rollouts, offshore and nearshore production, retail packaging, retail displays, and warehousing and logistics. This breadth of capability means brands can partner with Berkley from the earliest design phase all the way through final delivery to the retail floor.</p><p>Berkley designs, manufactures, and assembles high-impact custom packaging and displays for the world's leading retailers — from Costco and Sam's Club to Walmart and beyond. Their deep familiarity with each retailer's specific compliance standards, space requirements, and brand guidelines gives supplier partners a meaningful competitive edge at the point of purchase.</p><h3>Why Brands Trust Berkley</h3><p>Berkley recognizes that displays are vital to attracting and engaging customers and, ultimately, increasing sales and profitability. Their team combines structural engineering, graphic design, digital printing, and logistics expertise under one roof — making them a true end-to-end partner for brands navigating the complex demands of major retail environments. Today, Berkley remains proudly family-owned and operated, bringing an entrepreneurial, customer-first spirit to every project.

Part Number

1509673
06/02/2036 5:36 PM
Sale Price

$8.00

In Stock (6)

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Usually delivered within 2 days

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No Hassle Returns

No Hassle Returns

Live-in-stock inventory

Live-in-stock inventory

Fitment guaranteed

Fitment guaranteed

Product Details

The Berkley Gulp! Saltwater Swimming Mullet in Pink Shine is a 5-inch soft plastic bait engineered to outfish traditional plastics with extreme scent dispersion technology. This lifelike mullet imitation features Gulp!'s proprietary scent formula that disperses 400 times more scent than ordinary plastic baits, dramatically expanding your strike zone in saltwater environments.

Key Features:

  • 5-inch swimming mullet profile with realistic baitfish action
  • Pink Shine color pattern highly effective in various water conditions
  • Extreme scent dispersion expands strike zone to attract more fish
  • 100% biodegradable formula safe for the environment
  • Outfishes live bait and traditional soft plastics
  • Works with a variety of jig heads and rigging techniques

Ideal for targeting redfish, speckled trout, snook, striped bass, and other inshore saltwater species, the Gulp! Saltwater Swimming Mullet combines proven scent technology with a versatile swimbait design that triggers aggressive strikes.

Easy to locate product needed. Easy to place order.

A+++++

Product was as advertised and delivered on time

The price was was right and received exactly what I ordered. There was some delay from when I ordered and the shipping date. But all and all a good deal.

Cheapest price around. We&#039;ll see how fast I get it.

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