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Berkley Publishing Group 1121693 Gulp! Saltwater Sand Eel 5 Inch Silver Mud

Manufacturer

Berkley Publishing Group

<h3>About Berkley: Packaging Built for Retail Success</h3><p><strong>Berkley</strong> is a family-owned packaging and retail display company with a reputation for creative, scalable solutions that help brands win at the shelf. Founded in 2012 by Jeff and Eric Berkley — a father-son duo — the company was built on the belief that packaging could be smarter, more sustainable, and better executed. What began as a molded fiber startup in Southern California has grown into a coast-to-coast operation serving some of the world's largest retailers.</p><h3>From Molded Fiber to Full-Service Packaging</h3><p>Berkley was an early innovator in the molded fiber space, bringing eco-friendly and recyclable packaging solutions to the luxury custom packaging marketplace. As customer needs grew, the company expanded into full-service packaging design, manufacturing, and assembly with a sharp focus on retail displays and club store programs. The molded fiber manufacturing division was eventually sold to International Paper in 2020, allowing Berkley to sharpen its focus on corrugated displays, retail packaging, and logistics.</p><h3>A Strategic Presence Near the World's Biggest Retailers</h3><p>In 2016, a key customer relationship led Berkley to open a warehouse near Bentonville, Arkansas — home of Walmart. That decision proved transformational. Berkley's creative design team, located in Northwest Arkansas near Walmart's corporate headquarters, boasts decades of combined retail and display knowledge. In 2022, Berkley launched a state-of-the-art Design Center in Rogers, Arkansas, featuring in-house digital print capabilities. Then, Berkley acquired Illinois-based Sisco Corporation, a corrugated sheet company, to strengthen its product offerings and enhance in-house manufacturing capabilities.</p><h3>What Berkley Offers</h3><p>The company offers customers club store displays, corrugated displays, corrugated packaging, digital printing, IT retail rollouts, offshore and nearshore production, retail packaging, retail displays, and warehousing and logistics. This breadth of capability means brands can partner with Berkley from the earliest design phase all the way through final delivery to the retail floor.</p><p>Berkley designs, manufactures, and assembles high-impact custom packaging and displays for the world's leading retailers — from Costco and Sam's Club to Walmart and beyond. Their deep familiarity with each retailer's specific compliance standards, space requirements, and brand guidelines gives supplier partners a meaningful competitive edge at the point of purchase.</p><h3>Why Brands Trust Berkley</h3><p>Berkley recognizes that displays are vital to attracting and engaging customers and, ultimately, increasing sales and profitability. Their team combines structural engineering, graphic design, digital printing, and logistics expertise under one roof — making them a true end-to-end partner for brands navigating the complex demands of major retail environments. Today, Berkley remains proudly family-owned and operated, bringing an entrepreneurial, customer-first spirit to every project.

Part Number

1121693
06/02/2036 5:37 PM
Sale Price

$8.00

In Stock (10+)

delivery box

Usually delivered within 2 days

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No Hassle Returns

No Hassle Returns

Live-in-stock inventory

Live-in-stock inventory

Fitment guaranteed

Fitment guaranteed

Product Details

The Berkley Gulp! Saltwater Sand Eel in Silver Mud is a premium 5-inch soft plastic bait designed to mimic the natural movement and appearance of sand eels, a primary forage for striped bass, fluke, weakfish, and other saltwater gamefish. This lifelike lure features Berkley's revolutionary Gulp! scent and flavor formula, which disperses scent 400 times better than traditional plastic baits, dramatically expanding your strike zone in both clear and murky water conditions.

Key Features:

  • 5-inch profile perfectly imitates natural sand eel baitfish
  • Silver Mud color pattern provides realistic flash and contrast in various water conditions
  • Extreme scent dispersion technology attracts fish from greater distances
  • 100% biodegradable formula is better for the environment than traditional plastics
  • Durable yet soft texture produces natural swimming action on the retrieve
  • Can be rigged on jigheads, weighted hooks, or fished on umbrella rigs
  • Effective for casting, jigging, or trolling applications

The Gulp! Saltwater Sand Eel's slender body design and supple material create an erratic, wounded baitfish action that triggers aggressive strikes. The water-based scent formula is absorbed by fish, encouraging them to hold onto the bait longer, giving you more time to set the hook. Store baits in the original Gulp! solution to maintain maximum effectiveness.

Great price, easy ordering process.

Very excited, can&amp;#039;t wait to get them !

Fast

very good / pleasant experience overall - happily surprised by the fast delivery

Quick and easy transaction for great tires for my mini

Great experience, fast communication and quality products!

Very fast shipping.

EVERYTHING PERFECT! THANKS!!

On time, free shipping, easy shopping

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