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Berkley Publishing Group 1277491 Gulp Saltwater Swimming Mullet 5" Nuclear Chicken

Manufacturer

Berkley Publishing Group

<h3>About Berkley: Packaging Built for Retail Success</h3><p><strong>Berkley</strong> is a family-owned packaging and retail display company with a reputation for creative, scalable solutions that help brands win at the shelf. Founded in 2012 by Jeff and Eric Berkley — a father-son duo — the company was built on the belief that packaging could be smarter, more sustainable, and better executed. What began as a molded fiber startup in Southern California has grown into a coast-to-coast operation serving some of the world's largest retailers.</p><h3>From Molded Fiber to Full-Service Packaging</h3><p>Berkley was an early innovator in the molded fiber space, bringing eco-friendly and recyclable packaging solutions to the luxury custom packaging marketplace. As customer needs grew, the company expanded into full-service packaging design, manufacturing, and assembly with a sharp focus on retail displays and club store programs. The molded fiber manufacturing division was eventually sold to International Paper in 2020, allowing Berkley to sharpen its focus on corrugated displays, retail packaging, and logistics.</p><h3>A Strategic Presence Near the World's Biggest Retailers</h3><p>In 2016, a key customer relationship led Berkley to open a warehouse near Bentonville, Arkansas — home of Walmart. That decision proved transformational. Berkley's creative design team, located in Northwest Arkansas near Walmart's corporate headquarters, boasts decades of combined retail and display knowledge. In 2022, Berkley launched a state-of-the-art Design Center in Rogers, Arkansas, featuring in-house digital print capabilities. Then, Berkley acquired Illinois-based Sisco Corporation, a corrugated sheet company, to strengthen its product offerings and enhance in-house manufacturing capabilities.</p><h3>What Berkley Offers</h3><p>The company offers customers club store displays, corrugated displays, corrugated packaging, digital printing, IT retail rollouts, offshore and nearshore production, retail packaging, retail displays, and warehousing and logistics. This breadth of capability means brands can partner with Berkley from the earliest design phase all the way through final delivery to the retail floor.</p><p>Berkley designs, manufactures, and assembles high-impact custom packaging and displays for the world's leading retailers — from Costco and Sam's Club to Walmart and beyond. Their deep familiarity with each retailer's specific compliance standards, space requirements, and brand guidelines gives supplier partners a meaningful competitive edge at the point of purchase.</p><h3>Why Brands Trust Berkley</h3><p>Berkley recognizes that displays are vital to attracting and engaging customers and, ultimately, increasing sales and profitability. Their team combines structural engineering, graphic design, digital printing, and logistics expertise under one roof — making them a true end-to-end partner for brands navigating the complex demands of major retail environments. Today, Berkley remains proudly family-owned and operated, bringing an entrepreneurial, customer-first spirit to every project.

Part Number

1277491
06/02/2036 5:38 PM
Sale Price

$8.00

1 left at this price

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Usually delivered within 2 days

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No Hassle Returns

No Hassle Returns

Live-in-stock inventory

Live-in-stock inventory

Fitment guaranteed

Fitment guaranteed

Product Details

The Berkley Gulp! Saltwater Swimming Mullet in Nuclear Chicken is a 5-inch soft plastic bait engineered to outfish live bait in saltwater environments. This lifelike swimming mullet features Berkley's revolutionary Gulp! scent technology, which disperses 400 times more scent than ordinary plastic baits, dramatically expanding your strike zone and attracting fish from greater distances.

Key Features:

  • Extreme scent dispersion technology triggers aggressive strikes from saltwater gamefish
  • Realistic swimming mullet profile with lifelike tail action
  • High-visibility Nuclear Chicken color pattern effective in stained or murky water
  • 100% biodegradable formula is better for the environment
  • 5-inch size ideal for redfish, snook, speckled trout, flounder, and striped bass
  • Can be rigged on jigheads, weighted swimbait hooks, or used as a trailer

Gulp! baits are made from natural ingredients and release scent continuously, making them significantly more effective than traditional soft plastics. The Swimming Mullet's paddletail design creates natural swimming action that mimics fleeing baitfish, triggering predatory instincts in gamefish. Store baits in their original Gulp! Alive! container or recharge them in Gulp! Alive! attractant to maintain maximum effectiveness.

Very quick turnaround with best online price. Would highly recommend!

Convenient

Fast easy

quick and easy

I was hesitant to order from this site at first but was order was processed very quickly. I did pay the extra 9.99 for 2-day shipping and it took about 5 days for shipping total

I was able to find the correct part and it was delivered in a timely manner!

OKAY

So far so good.

Quick and easy to get order completed. Thanks!

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