My Account
Shopping Cart

Berkley Publishing Group 1277492 Gulp! Saltwater Swimming Mullet 5 Inch Pearl White

Manufacturer

Berkley Publishing Group

<h3>About Berkley: Packaging Built for Retail Success</h3><p><strong>Berkley</strong> is a family-owned packaging and retail display company with a reputation for creative, scalable solutions that help brands win at the shelf. Founded in 2012 by Jeff and Eric Berkley — a father-son duo — the company was built on the belief that packaging could be smarter, more sustainable, and better executed. What began as a molded fiber startup in Southern California has grown into a coast-to-coast operation serving some of the world's largest retailers.</p><h3>From Molded Fiber to Full-Service Packaging</h3><p>Berkley was an early innovator in the molded fiber space, bringing eco-friendly and recyclable packaging solutions to the luxury custom packaging marketplace. As customer needs grew, the company expanded into full-service packaging design, manufacturing, and assembly with a sharp focus on retail displays and club store programs. The molded fiber manufacturing division was eventually sold to International Paper in 2020, allowing Berkley to sharpen its focus on corrugated displays, retail packaging, and logistics.</p><h3>A Strategic Presence Near the World's Biggest Retailers</h3><p>In 2016, a key customer relationship led Berkley to open a warehouse near Bentonville, Arkansas — home of Walmart. That decision proved transformational. Berkley's creative design team, located in Northwest Arkansas near Walmart's corporate headquarters, boasts decades of combined retail and display knowledge. In 2022, Berkley launched a state-of-the-art Design Center in Rogers, Arkansas, featuring in-house digital print capabilities. Then, Berkley acquired Illinois-based Sisco Corporation, a corrugated sheet company, to strengthen its product offerings and enhance in-house manufacturing capabilities.</p><h3>What Berkley Offers</h3><p>The company offers customers club store displays, corrugated displays, corrugated packaging, digital printing, IT retail rollouts, offshore and nearshore production, retail packaging, retail displays, and warehousing and logistics. This breadth of capability means brands can partner with Berkley from the earliest design phase all the way through final delivery to the retail floor.</p><p>Berkley designs, manufactures, and assembles high-impact custom packaging and displays for the world's leading retailers — from Costco and Sam's Club to Walmart and beyond. Their deep familiarity with each retailer's specific compliance standards, space requirements, and brand guidelines gives supplier partners a meaningful competitive edge at the point of purchase.</p><h3>Why Brands Trust Berkley</h3><p>Berkley recognizes that displays are vital to attracting and engaging customers and, ultimately, increasing sales and profitability. Their team combines structural engineering, graphic design, digital printing, and logistics expertise under one roof — making them a true end-to-end partner for brands navigating the complex demands of major retail environments. Today, Berkley remains proudly family-owned and operated, bringing an entrepreneurial, customer-first spirit to every project.

Part Number

1277492
06/02/2036 5:38 PM
Sale Price

$8.00

In Stock (10+)

delivery box

Usually delivered within 2 days

Authorize Seller Badge
No Hassle Returns

No Hassle Returns

Live-in-stock inventory

Live-in-stock inventory

Fitment guaranteed

Fitment guaranteed

Product Details

The Berkley Gulp! Saltwater Swimming Mullet in Pearl White is a 5-inch soft plastic lure engineered to outfish live bait. This realistic swimming mullet features lifelike detail and a natural swimming action that triggers aggressive strikes from inshore and nearshore game fish.

Key Features:

  • Extreme scent dispersion expands the strike zone to attract fish from greater distances
  • 100% biodegradable formula made from natural ingredients
  • Realistic swimming tail action mimics fleeing baitfish
  • Pearl White color pattern is highly effective in clear water and bright conditions
  • Pre-rigged or texas-rigged compatible for versatile presentations
  • Gulp! scent releases 400 times more attractant than traditional soft plastics

Ideal for targeting redfish, speckled trout, snook, striped bass, and other saltwater species. The Gulp! formula is water-based and environmentally friendly, yet durable enough to withstand multiple catches. Store in original resealable package to maintain maximum scent dispersion.

Great experience, Thank you

Quick and easy thank you

NA

thankyou

Quick check out and they save all my information. better prices on tires

Share icon
Return Policy
Returns are easy at Boatplicity

Not happy with a purchase? No problem. We've made returning items as easy as possible. And most purchases can be returned for free for 30 days. Learn more about our Returns Policy