Timex

A Legacy of Making Time Accessible

Few watch brands carry the weight of history that Timex does. Tracing its roots to the Waterbury Clock Company, founded in Connecticut in 1854, Timex has spent over 170 years pursuing a single, democratic ideal: that a well-crafted, reliable timepiece should be within everyone's reach. That founding principle has never wavered, and it continues to define every watch the brand produces today.

The Timex name officially debuted in 1950, born from precision manufacturing techniques originally developed for wartime fuse timers. Where traditional Swiss watchmakers relied on expensive jeweled bearings, Timex pioneered a durable hard alloy called Armalloy to keep costs low without sacrificing reliability. The gambit paid off spectacularly — by 1962, one out of every three watches sold in the United States was a Timex.

Innovation Woven Into Every Watch

Timex has never been content to simply iterate. In 1986, the brand introduced the Ironman, widely regarded as the world's first dedicated sports watch, created in partnership with the Hawaiian Ironman Triathlon. Five years later, in 1991, Timex debuted INDIGLO® — a patented backlit dial technology that illuminates the entire watch face with the press of a button, transforming nighttime legibility. Today, roughly 40% of all Timex models feature INDIGLO, making it one of the most recognized innovations in affordable watchmaking.

More recently, under the creative direction of Giorgio Galli, Timex has experienced a genuine renaissance — mining its deep back catalog for vintage reissues, diving back into mechanical watchmaking with the beloved Marlin automatic collection, and collaborating with everyone from jewelry designers to pop-culture icons. The brand has also launched sustainability initiatives, upcycling hundreds of thousands of ocean-bound plastic bottles into watch components and pioneering a circular watch program aimed at keeping timepieces out of landfills.

A Watch for Every Wrist

Today's Timex catalog is remarkably broad. Dress-watch enthusiasts gravitate toward the heritage-inspired Marlin and Waterbury collections, with their vintage domed crystals and automatic movements. Everyday wearers rely on the perennially popular Easy Reader and Weekender lines for clean, no-fuss style. Outdoor adventurers reach for the rugged Expedition series, which offers higher water resistance, shock protection, and solar-powered movements designed for life beyond the pavement. And for those who want cutting-edge sport performance, the iconic Ironman line continues to deliver lap-timing, alarms, and durable resin construction built for the most demanding athletes.

Timex produces watches for men, women, boys, and girls, spanning analog, digital, quartz, automatic, and solar-powered movements. Whether you're outfitting a first-time watch wearer or adding a versatile daily driver to a seasoned collection, Timex offers a depth of choice that few brands at any price point can match.

Durability and Value, Proven Over Generations

The slogan "It takes a licking and keeps on ticking" wasn't just clever marketing — it was a promise Timex backed up with live televised torture tests in the 1960s, sending watches through dishwashers, paint mixers, and onto the propellers of outboard motors. That same commitment to toughness carries forward in every modern Timex, where stainless-steel and resin cases, scratch-resistant crystals, and dependable quartz or automatic movements are standard fare. For anyone who wants a watch that simply works — day in, day out, year after year — Timex remains one of the most trusted names in the world.