Bushnell Performance Optics

About Bushnell Performance Optics

Bushnell Performance Optics has been synonymous with high-quality, reliable, and affordable sports optics for over 75 years. Founded in 1948 by David P. Bushnell in California, the company began with a simple but powerful idea: making precision binoculars accessible to everyday outdoor enthusiasts. That founding philosophy — delivering professional-grade performance without a professional-grade price tag — remains at the heart of everything Bushnell does today.

A Legacy Built on Innovation

Over the decades, Bushnell has grown from a binocular importer into a full-spectrum optics powerhouse. The brand is credited with reshaping the industry through patented technologies such as RainGuard HD water-repellant lens coating, EXO Barrier lens protection, and ARC (Angle Range Compensation) technology. These innovations have earned Bushnell consistent recognition from some of the most prestigious organizations in the outdoor and shooting sports industries, cementing its reputation as a brand that hunters, birders, competitive shooters, and outdoor adventurers can count on.

A Product Line for Every Outdoor Pursuit

Bushnell's catalog spans a remarkably wide range of optical instruments designed for virtually every outdoor activity. Core product categories include:

• Binoculars — From the compact Prime series for hunters and wildlife observers to the waterproof, fog-proof H2O series engineered for marine and fishing use, Bushnell offers binoculars in a range of magnifications, objective lens sizes, and specialty configurations.
• Riflescopes — The brand produces scopes for hunting, target shooting, muzzleloaders, shotguns, and long-range precision work. The R-Series, Elite, and Elite Tactical lines cover everything from entry-level versatility to competition-ready precision.
• Laser Rangefinders — Bushnell rangefinders deliver fast, accurate distance readings with features like ARC angle compensation, making them a go-to for both bowhunters and rifle hunters navigating varied terrain.
• Trail Cameras — Bushnell game cameras help hunters and wildlife enthusiasts monitor animal activity remotely, offering reliable triggering speeds and durable weather-resistant construction.
• Spotting Scopes & Red Dot Sights — Rounding out the lineup, Bushnell spotting scopes provide high-magnification field views for target shooting and wildlife observation, while red dot sights deliver rapid target acquisition for tactical and competition applications.
• Marine Optics — Bushnell's marine binoculars are purpose-built for life on the water, with floating, waterproof construction, glare-cutting optics, and fog-free performance designed for navigation and offshore use.

Backed by Industry-Leading Warranties

One of the most compelling reasons outdoor enthusiasts trust Bushnell is the brand's warranty program. Binoculars, riflescopes, spotting scopes, laser rangefinders, red dot sights, telescopes, and non-electrical accessories are all covered by a lifetime warranty. Night vision products carry a five-year warranty, and trail cameras and electrical accessories are protected for two years. This commitment to standing behind their products reflects the confidence Bushnell has in the durability and craftsmanship of every item they produce.

Why Bushnell Stands Apart

With leading market share across sports optics categories and decades of design and performance awards, Bushnell has become the most recognized name in sporting optics worldwide. Whether you are glassing a distant ridgeline for elk, scanning the horizon from the helm of a boat, or tracking a trophy buck with a trail camera, Bushnell builds its products to perform when it counts most. Explore the full range of Bushnell Performance Optics and discover why generations of outdoor enthusiasts keep coming back to this trusted brand.