Bushnell Performance Optics

About Bushnell Performance Optics

Bushnell Performance Optics has been synonymous with precision and reliability in the world of sports optics for over 75 years. Founded in 1948 by David P. Bushnell in California, the company was built on a simple but powerful idea: make high-quality optics accessible to everyday outdoor enthusiasts without sacrificing performance. That philosophy still drives every product Bushnell engineers today.

After being acquired by Bausch & Lomb in 1971, the company was officially renamed Bushnell Performance Optics — a name that reflected its growing reputation for precision-engineered glass. Over the decades, the brand changed hands several times before becoming part of the Revelyst family, all while maintaining its identity as the go-to optics brand for hunters, birders, stargazers, and competitive shooters worldwide.

A Legacy of Innovation

What truly sets Bushnell apart is its unwavering commitment to innovation. The brand has pioneered some of the most recognizable technologies in the optics industry, including RainGuard HD water-repellant lens coatings, EXO Barrier lens protection that resists water, dirt, and oil, and ARC (Angle Range Compensation) technology that delivers true horizontal distance readings for uphill and downhill shots. These patented advancements have earned Bushnell consistent design and performance awards from respected organizations across the industry.

Bushnell's product lineup is both broad and purpose-driven. Whether you need a rugged binocular for a whitetail hunt, a precision riflescope for competitive long-range shooting, a laser rangefinder for the golf course, or a trail camera to monitor wildlife on your property, Bushnell has engineered a solution with your specific pursuit in mind. Key product families include:

• Binoculars – From compact everyday models to the flagship Fusion X rangefinding binoculars, featuring HDOS optics and ActivSync display technology
• Riflescopes – Including the acclaimed Banner, Trophy, and Elite Tactical lines, spanning hunting to precision competition use
• Laser Rangefinders – Delivering yard-precise measurements with ARC angle compensation for hunters and golfers alike
• Spotting Scopes & Telescopes – Built for serious observation at long distances, on land and sky
• Trail Cameras – High-resolution wildlife monitoring cameras with night vision and cellular connectivity options
• Night Vision Devices – Purpose-built optics for low-light and nighttime outdoor activities

Built for Every Pursuit

Bushnell doesn't believe in one-size-fits-all optics. The brand develops distinct product lines tailored to specific outdoor activities — from the R-Series engineered specifically for whitetail hunting in low-light, tight-cover conditions, to the Match Pro line built for the demands of competitive long-range shooting. Marine enthusiasts will also find purpose-built waterproof binoculars designed for on-the-water navigation and scanning in tough conditions.

Bushnell backs its products with an industry-leading warranty program. Most core optics — including binoculars, riflescopes, spotting scopes, laser rangefinders, and telescopes — are covered by a lifetime warranty against defects in materials and workmanship, underscoring the brand's confidence in the durability of every product it ships.

Why Choose Bushnell?

With leading market share across sports optics categories and a track record spanning more than seven decades, Bushnell Performance Optics remains one of the most trusted and recognized names in the outdoor gear world. Whether you're glassing a ridge at first light, tracking a golf shot across a fairway, or monitoring a game trail, Bushnell delivers the clarity, durability, and precision that serious outdoor enthusiasts demand.