Absolute Outdoor
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About Absolute Outdoor
Absolute Outdoor, Inc. is a Minnesota-based innovator dedicated to the sporting goods, outdoor recreation, and marine markets. Absolute Outdoor operates a multi-brand portfolio that brings together some of the most recognized names in on-water safety and recreation — including KENT, FULL THROTTLE, ONYX, and ARCTICSHIELD — all united by a commitment to quality, reliability, and a genuine passion for the outdoors.
A Legacy Built on Safety and Innovation
Founded in Sauk Rapids, Minnesota, Absolute Outdoor has spent decades placing consumers at the heart of product development. The company's KENT brand is one of its most recognized — a line of safety products built for both commercial and recreational marine environments. Kent life jackets and personal flotation devices (PFDs) are U.S. Coast Guard-approved and designed to balance comfort, visibility, and buoyancy across a wide range of users and conditions. Whether for calm inland waters or demanding commercial work environments, KENT products are engineered to perform when it matters most.
Water Sports and Outdoor Recreation
Beyond safety gear, Absolute Outdoor serves the broader water sports community through its FULL THROTTLE and ONYX brands. FULL THROTTLE targets avid water sports enthusiasts of all ages, delivering premium inflatable vests, towable tubes, wakeboards, and accessories built around innovation and on-water fun. ONYX rounds out the lineup with outdoor recreation products designed for people who love spending time in, on, or around the water — from inflatable PFDs to paddling vests and rain gear.
Gear for Land and Sea
For hunters and cold-weather adventurers, the ARCTICSHIELD brand under the Absolute Outdoor umbrella brings heat retention technology and scent-control innovations to the outdoor apparel market. From camouflage hunting vests to waterproof outerwear, ArcticShield products reflect the same attention to detail and performance-first philosophy that defines the entire Absolute Outdoor family.
Why Choose Absolute Outdoor?
- U.S. Coast Guard-approved life jackets and PFDs across multiple Type classifications
- Multi-brand portfolio spanning marine safety, water sports, and outdoor apparel
- Products designed for both recreational enthusiasts and commercial operators
- Decades of industry experience focused on safety, comfort, and reliability
- Serving active consumers across North America
Whether you're outfitting a boat with compliant safety gear, gearing up for a day of watersports, or heading into the field for hunting season, Absolute Outdoor delivers trusted products built for real-world outdoor use.