T & L Products
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A Great Lakes Legacy Built on the Water
For anglers who know that trolling speed can make or break a day on the water, T & L Products has been a trusted name since 1970. Founded near Reese, Michigan, the company launched with a single, ingenious product — the Trol-O-Matic — a trolling plate designed to give boaters precise control over their motor speed at even the slowest crawl. It was exactly the kind of practical, fisherman-first innovation that the Great Lakes fishing community needed.
Growing with the Great Lakes Fishery
As salmon and walleye fisheries across the Great Lakes expanded and attracted legions of dedicated anglers, T & L Products grew right alongside them. The brand broadened its lineup to include rod holders, electronic mounts, and other on-the-water accessories — all engineered with the same focus on durability and real-world performance that defined the original trolling plate. Every product in the T & L catalog reflects a deep understanding of what freshwater anglers actually encounter on the job.
Small-Town Roots, Serious Engineering
In 2011, T & L Products was acquired by Jeff Harrington, an avid angler himself, who has kept the company rooted in Reese, MI. That continuity matters: the brand remains a small, focused operation committed to building quality marine accessories without the overhead of mass-market manufacturing. The result is a product line that feels purpose-built rather than generic.
The Trol-A-Matic: A Trolling Plate That Stands Apart
The flagship Trol-A-Matic trolling plate is a testament to thoughtful design. Constructed from glass-filled nylon, it resists rust and corrosion even in demanding freshwater environments. The plate is fully automatic — it swings up out of the way as boat speed increases, so there is no need to manually adjust or remove it when you need to run to a new spot. It installs in minutes using standard stainless steel hardware and is compatible with most outboard and inboard-outdrive motors of 50 horsepower and above. For walleye and salmon trollers who need to dial in speeds well below what modern four-stroke motors can naturally achieve at idle, the Trol-A-Matic has been a go-to solution for decades.
Why Anglers Choose T & L Products
- Made in Michigan by a company with over 50 years of freshwater fishing expertise
- Glass-filled nylon construction resists rust, corrosion, and UV degradation
- Fully automatic design requires no manual adjustment at speed
- Simple four-hole installation with included stainless steel hardware
- Owned and operated by a dedicated fisherman who uses the products himself
Whether you are chasing trophy walleye on Lake Erie or targeting Chinook salmon on Lake Michigan, T & L Products gives you the hardware to fish at the speed the fish demand — not the speed your motor defaults to.