Du-Bro

About Du-Bro Fishing

Du-Bro Fishing has been a trusted name among serious anglers since 1982, when founder Dewey "Orv" Broberg combined two lifelong passions into one innovative company. Du-Bro is a division of DU-BRO Products, Inc., a manufacturer with roots stretching back to 1959 in the Radio Control (R/C) model hobby industry — and that engineering mindset has always informed the way Du-Bro approaches fishing tackle design.

The brand's origin story is a fitting symbol of its creative DNA: Orv adapted a nose gear steering arm from a model airplane into a downrigger release — a genuinely novel solution to a real problem anglers face on the water every day. That first product set the tone for everything that followed. Over the next several decades, Du-Bro expanded into dozens of innovative tools and accessories, all built around the idea that better-engineered gear helps anglers catch more fish and enjoy their time on the water.

Made in the USA, Built for the Water

One of Du-Bro's most enduring commitments is domestic manufacturing. Most Du-Bro products are made in the USA in the company's own factory, a distinction that sets the brand apart in an industry increasingly dominated by overseas production. This in-house approach allows Du-Bro to maintain tight quality control and continue rapid product development in response to real-world angler feedback.

The product lineup spans a wide range of fishing and marine accessories, including wire and monofilament leader tools, fishing rod storage and organization systems, boat flag clips, downrigger releases, lure-building tools, and much more. Whether you fish inshore, offshore, in freshwater lakes, or out on open saltwater, Du-Bro has designed tools that address the practical challenges of rigging, storage, and presentation.

A Legacy of Innovation Under New Leadership

In 1990, Orv passed the business to his children — Jim, Gayle, and Kathy — who continued to grow the brand with the same focus on practical, problem-solving products. In 2019, Brian Bychowski, who had served as Du-Bro's sales and marketing director for nearly two decades, took ownership of the company. Under his leadership, Du-Bro continues to develop new products for both fishermen and boaters, carrying forward the attention to detail and commitment to quality that defines the brand.

Why Anglers Choose Du-Bro

• Decades of experience designing fishing-specific tools and marine accessories
• USA-made construction with rigorous quality standards
• Products engineered to solve real, everyday problems on the water
• A catalog covering leader-making tools, rod storage, downrigger releases, lure building, and more
• Trusted by freshwater and saltwater anglers alike

For anglers who demand reliable, well-engineered gear — gear that was designed by people who actually fish — Du-Bro represents a standard of American craftsmanship that has stood the test of time since the early days of the tackle industry.