Cincinnati Color

A Cincinnati Tradition in Paint & Coatings

Few names in the paint industry carry the weight of nearly a century of community trust. Cincinnati Color Company has been serving homeowners, contractors, and commercial customers across the Cincinnati tri-state area since 1929 — a legacy born when traveling paint salesman Carl Deifel turned a door-to-door hustle into one of the region's most respected paint suppliers. Today, the business remains family-owned and operated, now in its third generation of the Deifel family, and its founding philosophy of delivering superior products at competitive prices is as alive as ever.

What Sets Cincinnati Color Apart

Cincinnati Color has grown into one of the largest Benjamin Moore dealers in the Cincinnati area, offering an expansive range of interior and exterior paints, primers, stains, and specialty finishes. Beyond Benjamin Moore, the shelves carry time-trusted names like Rust-Oleum Industrial Coatings and Axalta Wood Coatings, as well as Cincinnati Color's own proprietary line, Town & Country Paint, manufactured in Louisville, KY and distributed exclusively through their tri-state stores.

The catalog stretches well beyond standard wall paint. Specialty products include pool paint, floor epoxies, lacquers, deck stains, and furniture finishes — all available at factory-direct, wholesale prices. For surface prep and application, a thorough selection of paint supplies and sundries rounds out the offering, featuring brushes, rollers, caulking, sealers, and patching kits from brands like Wooster and ALLPRO. Spray paint options — including Rust-Oleum, Krylon, and Mohawk lacquer enamels — round out a lineup that truly covers every coating need.

Expert Advice Backed by Decades of Experience

What consistently brings customers back to Cincinnati Color isn't just the breadth of inventory — it's the people behind the counter. The team across all locations is known for deep, practical knowledge, with many staff members bringing a decade or more of hands-on experience. Whether you're a weekend DIYer picking a living room color or a commercial contractor speccing out an industrial coating job, the staff is equipped to guide you to the right product the first time.

Through their affiliate, Oakley Paint & Glass Company — serving the tri-state area since 1928 — Cincinnati Color also extends into glass and window services, offering custom glass work, mirrors, table tops, insulated glass, shower doors, and screen repairs. Equipment rentals and spray equipment repair further cement Cincinnati Color's reputation as a true one-stop shop for painting professionals.

Shop Online or In-Store

In keeping with nearly 100 years of adapting to customer needs, Cincinnati Color now offers a full online store at cincinnaticolor.com with 24/7 ordering, a vast color library, and quick in-store pickup or delivery options. With multiple locations across the Cincinnati area — including Queensgate, Oakley, Anderson, and Latonia — expert help is never far away.