Lowrance 000-15692-001 Elite FS 9 Fishfinder Chartplotter with Active Imaging 3-in-1

Lowrance

<h3>Lowrance: Over Six Decades of Marine Electronics Innovation</h3><p>Few names in the marine world carry the legacy that Lowrance does. <strong>Founded in 1957</strong> by Darrell Lowrance in Tulsa, Oklahoma, the company launched the first recreational sonar device ever built for anglers — a humble unit nicknamed the &quot;Little Green Box&quot; — and fundamentally changed how people fish. That spirit of innovation has never stopped. From introducing the world's first LCD with integrated GPS and mapping to pioneering live sonar technology, Lowrance has spent more than six decades pushing the boundaries of what anglers can see, know, and catch on the water.</p><p>Today, Lowrance operates as part of Navico Group, the world's largest recreational marine electronics manufacturer, though the brand's identity remains firmly rooted in fishing. Whether you're a weekend bass angler or a tournament professional, Lowrance builds products designed to give you a genuine edge beneath the surface.</p><h3>Core Product Lines</h3><p>Lowrance is best known for its fishfinders and chartplotters, headlined by the flagship HDS PRO series — a multifunction display system that integrates high-definition sonar, detailed charting, radar connectivity, and full bow-to-stern control. The HOOK Reveal and Elite FS series round out the lineup with capable, accessible options for anglers at every level. Proprietary technologies like DownScan Imaging™, StructureScan 3D, and ActiveTarget 2 Live Sonar give Lowrance displays a photo-like window into the underwater world, allowing anglers to distinguish individual fish from rocks, timber, and bottom structure with remarkable clarity.</p><p>Beyond displays and sonar, Lowrance has expanded into trolling motor parts &amp; accessories with the Ghost and Recon trolling motor lines. These brushless motors are engineered specifically to integrate with Lowrance fishfinder displays, creating a seamless, fully connected fishing system right out of the box. For boaters who need reliable communication on the water, Lowrance also offers fixed-mount VHF radios that complement their navigation and safety electronics ecosystem.</p><h3>Why Anglers Trust Lowrance</h3><ul><li><strong>Pioneer heritage:</strong> Inventors of the first consumer sonar unit, with a track record of industry firsts spanning more than 65 years.</li><li><strong>Integrated systems:</strong> Lowrance fishfinders, trolling motors, and transducers are built to communicate with each other seamlessly via plug-and-play networking.</li><li><strong>Tournament-proven performance:</strong> Lowrance products have long been the choice of professional bass and walleye tournament anglers around the world.</li><li><strong>Broad product range:</strong> From entry-level HOOK2 units to the flagship HDS PRO, there's a Lowrance solution for every budget and fishing style.</li><li><strong>Ongoing software updates:</strong> Lowrance continuously releases firmware and mapping updates, keeping hardware current long after purchase.</li></ul><p>Whether you're upgrading your sonar setup, replacing trolling motor components, or outfitting a new boat from scratch, Lowrance offers a cohesive ecosystem of marine electronics built by anglers, for anglers.</p>