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Swimways

<h3>About SwimWays</h3><p>Born from a love of the water and a commitment to family fun, SwimWays has been a trusted name in aquatic leisure since its founding in 1994 in Virginia Beach, Virginia. For over three decades, the brand has built a reputation as one of the leading designers and manufacturers of pool floats, water toys, and swim training gear — products used by millions of families in backyards, at the beach, and on the lake.</p><p>SwimWays operates as a recreational water products innovator whose mission centers on making free time more fun through thoughtful design. The brand markets its products across more than 20,000 storefronts and is recognized for consistently blending safety, quality, and imagination into everything it makes. In 2019, SwimWays was acquired by Toronto-based children's entertainment giant Spin Master Corp., forming the foundation of Spin Master's outdoor business segment — a move that expanded SwimWays' global reach while keeping its Virginia Beach roots intact.</p><h3>What Makes SwimWays Stand Out</h3><p>SwimWays isn't just about making pool accessories — it's about creating moments that last. The brand's product development philosophy emphasizes both entertainment and confidence-building, particularly for young swimmers. Their flagship <strong>Swim Steps™</strong> swim training system has helped families teach kids to swim for over 40 years, reflecting a deep commitment to water safety alongside water fun.</p><p>SwimWays is equally well known for its patented Spring Float technology, a signature line that helped define the modern pool float category. The brand also holds licensing partnerships with popular entertainment franchises, bringing beloved characters into the pool in imaginative, high-quality ways.</p><ul style="list-style:disc"><li>Decades of innovation in pool and water recreation</li><li>Patented product technologies, including the iconic Spring Float line</li><li>Broad range of products for all ages, from infants to adults</li><li>Commitment to water safety and swim skill development</li><li>Licensed collections featuring fan-favorite entertainment characters</li></ul><h3>SwimWays Product Categories</h3><p>Whether you're looking to lounge in style or keep the kids entertained for hours, SwimWays covers the full spectrum of aquatic enjoyment. Their <a href="/200794-pool-floats-rafts-lounges-swimways-14265">Pool Floats, Rafts &amp; Lounges</a> lineup is among the most recognized in the industry, featuring everything from relaxed sun-soaking floats to family-sized rafts. For families with younger children or anyone looking to add a playful edge to pool time, the brand's <a href="/200687-misc-toys-swimways-14265">Misc. Toys</a> category delivers a creative mix of water games, dive toys, and imaginative play products designed to keep the fun going all summer long.</p>