Swimways

About SwimWays

Owned by Spin Master, a leading global children's entertainment company, SwimWays is focused on developing programs and products that help parents take their children safely from water introduction to swimming independently. Based in Virginia Beach, Virginia, SwimWays is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation, and for over 35 years, SwimWays has been providing products that enhance the swimming experience of both children and adults.

Innovation and Quality

It is a company rich in traditional values and respected for the quality and integrity of its products and services, and its extensive research on toys and safety systems has led them to become one of the leading pool toy manufacturers. Their Hyper-Flate™ technology makes inflating and deflating floats easier than ever. The brand's commitment to innovation extends beyond recreational products to include comprehensive swim training systems designed to build confidence in young swimmers.

Commitment to Water Safety

They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. SwimWays has been a supporter of the USA Swimming Foundation throughout the years and serves as an official sponsor of the USA Swimming Foundation through 2025. This partnership underscores the brand's dedication to promoting water safety education and drowning prevention initiatives nationwide.

Product Range and Distribution

SwimWays is a leading manufacturer of pool toys, games, floats, learn to swim aids, and other outdoor products. With distribution in more than 20,000 storefronts, it markets three unique consumer brands: SwimWays, Kelsyus, and COOP. The company's diverse product portfolio serves families seeking quality recreational water products, from beginner swim aids to comfortable pool loungers and engaging water toys that make aquatic activities more enjoyable for all ages.