Noco Genius

Over a Century of Battery Innovation

Few brands in the automotive and powersports world can claim a legacy as long as NOCO's. Founded in 1914 by Joseph Henry Nook — a tire and battery distributor in Cleveland, Ohio — the company began its life solving a single, stubborn problem: battery corrosion. After experimenting with several hundred formulations, Nook developed what became the world's first battery corrosion preventative, setting a tone of relentless problem-solving that defines NOCO to this day. More than a century later, the family-owned company remains headquartered in the greater Cleveland area, now in Solon, Ohio, and has grown into a globally recognized name in portable power.

What Makes NOCO Genius Stand Apart

NOCO's product philosophy centers on raising the bar for design, performance, and safety simultaneously — not trading one for another. Their flagship Genius line of battery chargers exemplifies this approach. These aren't traditional chargers that simply push current into a battery until someone unplugs them. Instead, Genius smart chargers use onboard computers to monitor battery activity continuously, automatically switching to a maintenance mode once a full charge is reached — so you can connect one and leave it for months without risk of overcharge. The lineup spans from compact 1-amp trickle chargers ideal for motorcycles and seasonal storage, all the way to high-output professional units capable of handling large commercial batteries at 25 or 50 amps. There is also a dedicated marine series — the GEN and GenPro lines — offering multi-bank onboard charging for boats with multiple batteries.

Equally impressive is NOCO's vehicle jump starter lineup, sold under the Boost name. These lithium-powered portable jump starters are engineered to deliver a concentrated burst of starting current without the bulk or danger of traditional jumper cables. Models range from compact units sized to slip into a glove box up to heavy-duty versions capable of starting large diesel engines. Because they run on lithium technology, they remain ready even after months of storage — a critical advantage in an emergency.

NOCO also produces its own line of batteries, including lithium powersport batteries designed as direct-fit replacements that offer significant weight savings and improved cold-cranking performance over conventional lead-acid alternatives. For everyday automotive applications, their vehicle batteries bring the same standards of engineering precision to the battery itself, not just the tools used to charge it.

Broad Compatibility, Smart Technology

One of NOCO's most notable strengths is how broadly their products apply across vehicle types. Whether the application is a car, truck, SUV, motorcycle, ATV, boat, RV, lawn tractor, or classic car, NOCO has engineered solutions to match. Their battery chargers support a wide range of battery chemistries — flooded lead-acid, AGM, gel, deep-cycle, and lithium-ion (LiFePO4) — making a single NOCO charger useful across an entire household's fleet of vehicles and equipment. This versatility, combined with intuitive operation and robust safety protections, is a large part of why enthusiasts, professional mechanics, and everyday drivers alike trust the NOCO name.