Stearns

About Stearns

For more than six decades, Stearns has stood as one of the most recognized names in water safety and outdoor gear. Whether you're out on a pontoon boat, hitting the waves on a jet ski, paddling a kayak, or casting a line from a canoe, Stearns builds products designed to keep you safe and confident on the water.

With over 60 years of experience and innovation, Stearns is the trusted expert when it comes to providing safety products for outdoor activities. That long track record is a testament to the brand's unwavering commitment to quality, durability, and meeting the real-world needs of outdoor enthusiasts.

A Legacy Built on Water Safety

In its early decades, Stearns manufactured high-quality outdoor products such as life jackets, water ski belts, and plastic boat interiors. As regulations evolved and consumers demanded more thoughtful designs, Stearns led the charge. Federal law changes in 1971 allowed companies to design a better-looking Type III PFD that didn't have to be a bulky orange block — a turning point in the designed PFD market, a race that Stearns would easily win.

When you hear the name Stearns, you understand the quality, leadership, and outstanding brand recognition on offer — a name that means water safety more than any other in the industry.

Products for Every Water Adventure

Stearns responds with products for swimming, boating, waterskiing, tubing, jet skiing, kayaking, canoeing, sailing, camping, fishing, and just being outdoors. This breadth of coverage means that no matter your preferred activity or skill level, there's a Stearns product built for your needs.

Stearns personal flotation devices (PFDs) and life jackets are engineered to meet or exceed U.S. Coast Guard standards, giving boaters and paddlers peace of mind on every trip. The brand's lineup spans youth and adult sizes, recreational and high-performance styles, ensuring a proper fit for every member of the family.

Trusted by Boaters, Backed by Experience

In 2008, The Coleman Company, Inc. added Stearns® products to its family of brands, further cementing Stearns as the most recognized player in the life jacket business. That association with one of America's most storied outdoor brands reinforced the quality and safety standards Stearns customers had come to expect.

Whether you're a weekend lake warrior or a seasoned offshore angler, Stearns gear is designed to perform when it matters most. Explore the full selection of Stearns water safety and outdoor products and gear up with confidence for your next adventure.