Cms Mfg.
About CMS Mfg. – Makers of the Rolla Roaster
CMS Mfg., Inc. — short for Custom Machine Shop — is a family-run American manufacturer based in Orofino, Idaho. Founded by inventor and entrepreneur Bob Holzer, the company has been crafting practical, hand-checked outdoor tools since the early 1980s. What began as a small machine shop focused on hydraulic jack rebuilding and custom fabrication grew into a beloved outdoor brand built around a single brilliant idea: a better way to roast food over a campfire.
The company's flagship invention, the Rolla Roaster, is a telescoping campfire fork featuring a turning knob on the handle that allows it to function as a personal rotisserie — making it ideal for roasting marshmallows, hot dogs, and other campfire foods. Designed in part because Bob Holzer himself lost an arm to polio at a young age, every CMS Mfg. product is engineered to be easily operated with one hand, a testament to the thoughtful, human-centered design philosophy behind the brand.
Every product bearing the CMS Mfg. name is made in the United States and individually hand-checked for quality and functionality at their Orofino, Idaho facility. The company backs its craftsmanship with a 10-year warranty on covered products, reflecting a deep commitment to durability and customer satisfaction that is rare among small manufacturers.
CMS Mfg. occupies a unique space in the outdoor equipment world: a micro-manufacturer with a macro passion for bringing people together around the campfire. Their product lineup covers practical outdoor heating accessories — from campfire forks to roasting tools designed for direct use over open flame — as well as compact outdoor fans and camp comfort products suited for life in the field. Despite its small size, CMS Mfg. has earned a loyal following among campers, hikers, and outdoor enthusiasts who value American craftsmanship and genuinely clever, functional design.
Bob Holzer's story is one of perseverance and ingenuity. After selling his first 500 Rolla Roasters before a single Christmas season had passed, he expanded into local stores and eventually mail-order catalogs — all from a modest shop in rural northern Idaho. Today, CMS Manufacturing continues that tradition as a tight-knit operation that prioritizes quality over volume, community over scale, and the simple joy of gathering around a fire.
Why Choose CMS Mfg.?
- American-made quality – Every product is manufactured and hand-inspected in Orofino, Idaho
- 10-year warranty – Industry-leading coverage that stands behind every product
- Thoughtful design – Engineered for ease of use, including one-handed operation
- Family-run craftsmanship – A small business with genuine passion for the outdoors
- Proven track record – Decades of happy campers across the country