Yuasa Batteries

About Yuasa Batteries

Few names carry as much weight in the world of powersports and motorsport energy as Yuasa Batteries. Yuasa Battery, Inc. has been manufacturing powersports batteries in the United States to uncompromisingly high standards since 1979, building a legacy that stretches back even further through its parent company, GS Yuasa, which has been refining energy storage technology for over 100 years. That deep institutional knowledge translates directly into products that riders and technicians trust when performance and reliability are non-negotiable.

A Global Legacy, An American Standard

Yuasa's roots trace to Japan, where the company was founded in the early 20th century to produce storage batteries for industrial applications. Over decades of innovation, those industrial origins evolved into a world-class powersports and automotive battery operation. Today, GS Yuasa holds the second-largest share of the global lead-acid battery market, with products ranging from deep-cycle marine batteries to the lithium-ion cells that have powered aerospace applications. Yuasa Battery, Inc.'s Laureldale, Pennsylvania facility focuses squarely on the AGM powersports batteries that have made the brand synonymous with starting reliability across North America.

The OEM Choice for Powersports

What truly distinguishes Yuasa from competitors is its extraordinary trust among original equipment manufacturers. Over 80% of major OEMs rely on Yuasa for their batteries — a statistic that speaks louder than any marketing claim. Whether it's a motorcycle rolling off a Japanese production line or an ATV heading to a dealership floor, there's a strong chance a Yuasa battery is already installed under the seat. This OEM dominance is the result of Yuasa's refusal to compromise on quality even as market pressures pushed many competitors toward lower-cost alternatives.

Yuasa manufactures and distributes batteries for motorcycles, ATVs, UTVs, snowmobiles, personal watercraft, and scooters, covering virtually every major powersports segment. Their AGM (Absorbed Glass Mat) technology line represents the current frontier of lead-acid battery performance — delivering maintenance-free operation, superior vibration resistance, and consistent cold-cranking power in demanding conditions.

Batteries Backed by the Right Accessories

Yuasa's commitment to powering your ride extends beyond the battery itself. The brand offers a thoughtfully curated range of accessories designed to support and maintain their batteries through every season. For riders who need to keep their batteries topped off during storage or between rides, Yuasa's battery chargers provide an automatic, multi-stage charging solution engineered specifically for powersports batteries — including a 3-color LED charge indicator and built-in overcharge protection. And when you need an emergency jump-start in the field, Yuasa's heavy-duty battery jumper cables are built with the same attention to quality, featuring flexible 8-gauge construction that won't stiffen in cold weather and rubber-encased grips for safe, reliable use.

Why Choose Yuasa?

• Over four decades of American powersports battery manufacturing experience
• Trusted by more than 80% of major OEM powersports manufacturers
• Industry-leading AGM technology for maintenance-free, high-performance starting power
• Broad coverage across motorcycles, ATVs, UTVs, snowmobiles, marine, and scooter applications
• A complete ecosystem of compatible chargers and accessories

Whether you're a weekend trail rider, a daily commuter on two wheels, or a marine enthusiast, Yuasa Batteries delivers the dependable starting power and long service life that serious riders demand.