VMC
About VMC: A Legacy Forged in Steel
VMC — short for Viellard Migeon and Company — traces its roots to a French family ironworks established in 1796. The company began producing fish hooks in earnest in 1910, when director Charles Viellard recruited skilled hook-makers from Redditch, England, to set up a dedicated hook department within the family's factory. That single decision set VMC on a course to become one of the most respected names in fishing tackle manufacturing worldwide.
Today, VMC hooks continue to be manufactured at the company's dedicated factory in Morvillars, France — the same location where production has taken place for over a century. Every stage of hook production happens in-house, from the automatic mechanical forming of raw steel to precision heat treatment, chemical sharpening, and protective coating. This end-to-end control over quality is a cornerstone of what makes VMC hooks stand apart from mass-produced alternatives.
Innovation Backed by Science and Anglers
VMC has built its global reputation not just on tradition, but on a relentless drive to innovate. The brand holds a portfolio of proprietary technologies designed to maximize hook performance, including CONE CUT®, VANADIUM®, FASTGRIP®, BARBARIAN®, SURESET®, PERMASTEEL®, and SPARK POINT® — each engineered to address specific challenges like corrosion resistance, faster penetration, and stronger hook sets.
Hooks are forged from the finest grades of Hi Carbon and Vanadium steel, delivering the ideal balance of strength and flexibility. These designs are developed with direct input from professional anglers around the world, ensuring that every innovation is tested under real fishing conditions before it reaches the market.
The Global Leader in Treble Hooks
VMC is recognized as the global market leader in treble hook production and sales. The brand's treble hooks are used by the world's most popular fishing lure manufacturers to arm their hard baits — a testament to the trust the industry places in VMC's consistency and precision. Whether you're rigging crankbaits for bass, replacing worn trebles on saltwater plugs, or upgrading factory hardware for improved performance, VMC trebles are a go-to choice for anglers who don't compromise.
Beyond trebles, VMC produces a comprehensive range of hook styles and terminal tackle to cover virtually every fishing situation. From circle hooks and J-hooks designed for live bait fishing to worm hooks, jig heads, and drop-shot rigs for finesse techniques, the VMC lineup is built to meet the demands of freshwater and saltwater anglers alike. Rigs, split rings, swivels, and clips round out the terminal tackle offering, making VMC a one-stop source for everything below the line.
A Heritage of Excellence, Recognized Worldwide
VMC's commitment to craftsmanship has earned official recognition from the French government, with VMC PECHE certified as a "Living Heritage Company" under the prestigious EPV (Entreprise de Patrimoine Vivant) label — an honor reserved for businesses with rare and exceptional manufacturing know-how. VMC is also a founding member of the European Fishing Tackle Trade Association (EFTTA), reflecting its longstanding influence on the global tackle industry.
As part of the Rapala family of brands, VMC continues to leverage world-class distribution and product development resources while maintaining the independent engineering expertise that has defined the brand for generations. For anglers who demand precision, durability, and proven performance, VMC remains the trusted choice from the end of the line to the bottom of the net.