Vexilar Marine Electronics

Vexilar Marine Electronics: Sonar Technology Trusted by Anglers for Decades

Vexilar has occupied a singular place in the world of marine electronics since the company was founded in 1960. What began as a small operation with a simple mission — delivering innovative, quality electronics at affordable prices — has grown into one of the most recognized names in fishing sonar. For decades, Vexilar has built the most trusted ice fishing electronics in the game, from legacy flasher fish finders to cutting-edge live sonar. That same engineering philosophy extends across their entire marine electronics lineup.

A Legacy of Innovation in Fishing Sonar

Founded in 1960, Vexilar's roots stretch back further than most anglers realize, and since those early days, Vexilar has refined its technology and business to offer cutting-edge fishing technology. One of the brand's most enduring strengths is reliability. The "DNA" inside every Vexilar includes reliability in rugged conditions, evidenced by the lowest failure rate in all fishing electronics — less than 1/10 of 1%. That kind of dependability is rare in any electronics category, and it explains why Vexilars are passed down from parent to child, making it the only multi-generational marine electronic product in the industry.

Flagship Products: The FLX Series Flashers

At the heart of Vexilar's marine electronics lineup is the FLX series of sonar flasher fish finders. The FLX-28 is widely regarded as a benchmark product in the category. The FLX-28 introduces the first-ever auto-ranging feature and digital depth display, making hole-hopping quick and efficient, while two zoom zones, five color palettes, and six depth range settings make it one of the most versatile flashers available. What sets the FLX-28 apart technically is its proprietary display system: it is engineered with Vexilar's proprietary Brushless Data Transfer technology to give anglers the brightest, sharpest, longest-lasting flasher display on the market.

The unit is equally impressive in its depth of features. Target separation down to 1/2", target ID to 1/4", 6' and 12' Auto Zoom modes, night and low-power modes, and 20-setting interference rejection all combine to deliver a powerful ice-fishing sonar experience. The patented Ice-Ducer™ system brings a self-leveling transducer for accurate positioning every time.

Beyond the Flasher: Cameras, Live Sonar & More

Vexilar's marine electronics portfolio extends well beyond traditional flashers. Vexilar was the first to launch a Wi-Fi-based underwater camera system called the Fish Phone, allowing customers to download a free app and watch fish below on their smart devices. Today, their lineup includes underwater cameras, live sonar units like the Vision X10, and the Sidekick Wi-Fi Sonar — a range that ensures anglers at every skill level and budget can find a Vexilar solution that fits their time on the water.

Ease of Use as a Core Design Principle

Vexilar doesn't just build capable marine electronics — they build electronics designed to be used in demanding, real-world conditions. Ease of operation is a hallmark characteristic, with controls designed to operate with gloved hands in bitter cold and easy-to-remember operational menus appreciated by fishermen of all experience levels. Whether you're a seasoned open-water angler or stepping onto the ice for the first time, Vexilar's marine electronics are engineered to get you fishing faster and finding fish more effectively.