Rule Industries Livewell - Aerator Pumps

Rule Industries Livewell & Aerator Pumps: Built for Anglers Who Can’t Afford to Lose a Catch

When a tournament day or a serious offshore trip is on the line, the health of your live bait and catch depends entirely on one underappreciated piece of gear: the livewell aerator pump. Rule Industries has spent decades earning the trust of both recreational anglers and competitive fishermen by engineering livewell and aerator pumps that deliver dependable, high-capacity water circulation under real-world marine conditions.

Tournament-Proven Product Lines

Rule’s livewell pump lineup centers around its well-known Tournament Series, designed to meet the demanding standards of competitive fishing. The livewell and baitwell pumps are built on Rule’s leadership in pump design and technology, featuring a quick, one-hand “push button” motor cartridge removal system and a patented rotatable base that allows you to position the discharge nozzle at virtually any location. This means faster maintenance and more flexible installation regardless of your hull configuration.

The high-capacity Tournament Series cartridge-style pumps feature a 1” seacock inlet, a 1⅛” discharge, push-button motor cartridge, rotatable base, and an anti-airlock design, drawing just approximately 3.3 amps at 12V — making them ideal for tournament-level performance. Flow options across the lineup range from 500 GPH up to 1,600 GPH, giving anglers the ability to match pump output to the size and demands of their specific livewell setup.

The Gentle-Flow™ Oxygenator System

Beyond raw circulation, Rule takes bait health a step further with the Gentle-Flow™ Oxygenator — a standout innovation in their livewell category. Designed with patented infuser technology and a GentleFlow directional discharge, the Rule Gentle-Flow™ Oxygenator is engineered to keep bait and catch alive and healthy. The patented infuser technology introduces air into the base of the livewell pump through an air control centre, producing millions of micro-fine bubbles that remain suspended in the water longer — providing more aeration to delicate bait and catch. Oxygenator systems are available in configurations suited for 10 lbs, 25 lbs, and 50 lbs of bait, so whether you’re running a small baitwell or a large tournament tank, there’s a properly sized solution.

Engineering Details That Matter on the Water

The convenient push-button cartridge system allows quick, one-handed motor replacements — even in tight spaces — while water-cooled and vibration-free designs ensure near-silent performance that won’t spook fish near the boat. The base rotates 360 degrees to fit any application, a dual port option allows connection of a washdown pump through a single thru-hull fitting, and pumps include both straight and 90-degree hose barb fittings, along with built-in anti-airlock protection.

Rule’s pumps are built with corrosion-resistant materials and durable motors for consistent performance in both freshwater and saltwater environments. Whether you’re rigging a weekend bass boat or a serious offshore charter vessel, Rule livewell and aerator pumps are designed to run continuously and quietly for the duration of your trip.

A Brand with Deep Marine Roots

Rule Industries, a brand under Xylem, is globally recognized for its high-performance marine pumps and fluid management systems, trusted by boaters for decades and best known for its industry-leading designs engineered for reliability and durability in the harshest marine environments. That same DNA carries directly into their livewell pump category, where long-term durability and smart engineering translate to healthier bait, better catches, and fewer headaches on the water.

Browse the full selection of livewell and aerator pumps or explore everything Rule Industries has to offer for your vessel.