Ultra

About Ultra Wheel Company

Ultra Wheel Company has spent nearly four decades earning its reputation as one of the most trusted names in the aftermarket wheel industry. Founded on a simple but uncompromising principle — build the strongest, most durable wheels on the market — Ultra has grown from a southern California startup into a preeminent force in truck and off-road wheel design. That founding philosophy, established by owner Jim Smith on day one, still drives every product that rolls off the line today.

Ultra's appeal stretches across a remarkably wide range of drivers and vehicles. Whether you're outfitting a heavy-duty work truck, a weekend off-road rig, a motorsports racer, or a luxury SUV, Ultra has a wheel line engineered for the job. Their catalog spans rugged off-road designs, track-tested motorsports wheels, and premium luxury fitments under their high-end Platinum line — not to mention the trend-forward styling of their Focal designs. Few wheel manufacturers can credibly serve such a broad audience while maintaining consistent quality standards across every product tier.

One of Ultra's most celebrated achievements is their fully automated chrome plating capability — a large-scale operation that allows them to deliver mirror-finish wheels with exceptional consistency and throughput. Combined with an inventory that has historically kept tens of thousands of wheels on the shelf at any given time, Ultra is built to deliver fast and reliably to both enthusiasts and professional installers alike.

Beyond the wheels themselves, Ultra also offers a complete ecosystem of wheel caps to complement their designs. Matching center caps — available in chrome, matte black, and other finishes — ensure that every Ultra wheel retains a clean, factory-finished appearance whether you're replacing a lost cap or refreshing a full set. These accessories are engineered to the same exacting tolerances as the wheels they're designed to fit, spanning more than a dozen Ultra wheel series.

Ultra's product lines include popular styles such as the Drag-Thrust, Comet, Baron, Rogue, and Badlands series, giving customers a wide palette of aesthetics to choose from — from clean machined finishes to bold blacked-out designs. The brand's long-standing tagline, "Race Tested, Championship Proven," isn't just marketing language; it reflects a genuine commitment to performance validation that has built loyalty among truck owners, off-road enthusiasts, and motorsports fans alike.

• Truck, SUV, and off-road wheel designs
• Motorsports and drag racing wheel series
• High-end Platinum luxury wheel lineup
• Focal trend-forward styling designs
• Matching branded center caps and accessories
• Chrome, polished, machined, and matte black finish options

With close to four decades of innovation, craftsmanship, and a relentless focus on durability, Ultra Wheel Company continues to set the standard for what an aftermarket wheel brand should be.