Hardline Products

About Hardline Products

Hardline Products has spent more than three decades engineering accessories for the people who actually use them. Founded in 1992 by Kevin Schulte — a lifelong rider and former motorcycle dealership employee — the brand was born out of a simple frustration: quality powersports accessories were hard to find, and generic hardware-store solutions just didn't cut it in demanding environments. That hands-on philosophy still drives the company today.

Headquartered in Simi Valley, California, Hardline Products serves an impressively wide slice of the powersports world. Whether you ride an ATV, dual-sport motorcycle, personal watercraft, snowmobile, or offshore boat, the brand has purpose-built solutions designed to hold up on the water, on the trail, and on the track. Their catalog spans everything from precision instrumentation to marine-grade vinyl graphics, all developed through close attention to customer needs and real-world feedback from enthusiasts, dealers, and OEM partners.

One of the brand's most respected achievements is its private-label manufacturing work for major industry names including Yamaha, Polaris, Moose, West Marine, and Mercury Marine — a testament to the quality standards Hardline Products consistently meets. Many products are designed in-house and produced to survive saltwater, UV exposure, vibration, dirt, and freeze-thaw cycles that would destroy lesser alternatives.

At the heart of the Hardline Products lineup are gauges — particularly digital hour meters and tachometers built specifically for two- and four-stroke powersports engines. These sealed, vibration-resistant instruments are trusted by weekend trail riders and professional racers alike. For boaters and PWC owners, Hardline's registration letters and numbers have become something of an industry standard, offering USCG-compliant marine vinyl kits engineered to resist fuel, UV rays, saltwater, and high-speed water wash-off. The brand's exterior decals round out the graphics side of the catalog, delivering factory-matched, durable vinyl graphics for dirt bikes and powersports vehicles that can withstand the abuse of off-road racing.

Beyond graphics and instrumentation, Hardline Products also supports the marine enthusiast with trolling motor parts and accessories alongside a practical range of safety parts and accessories — including passenger PFD handles and safety gear designed specifically for jet skis, WaveRunners, and Sea-Doos.

What sets Hardline Products apart is consistency: every item in their catalog is engineered to solve a real problem faced by real powersports enthusiasts. It's a brand built by riders and boaters, for riders and boaters — and that authenticity shows in every product they make.