Vexilar

Vexilar: The Trusted Name in Ice Fishing Electronics

When ice anglers drop a line through a frozen lake, there is one name that comes up time and again: Vexilar. With a history stretching back to 1960, Vexilar has spent more than six decades pioneering the electronics that help anglers find fish beneath the ice. From the company's earliest depth-finding instruments to its modern digital sonar systems, the brand has built a reputation on relentless innovation and rugged reliability.

At the heart of Vexilar's legacy is the iconic FL-8 flasher. Vexilar's ice fishing sonar units — including the beloved FL-8 and the advanced FLX series — have become the benchmark for what a flasher should be. The hallmark three-color display shows weak targets in green, medium-strength targets in orange, and strong bottom targets in red, giving anglers an at-a-glance read of everything happening below the ice. Newer models like the FLX-28 push the technology even further, with features like digital depth readout, auto-ranging, multiple zoom zones, and selectable color palettes — all designed to make hole-hopping faster and more productive.

What truly sets Vexilar apart is a commitment to durability that goes beyond marketing claims. The brand's failure rate across all fishing electronics is famously low, and Vexilar units are known to be passed down from parent to child — a testament to how well these devices are built to withstand brutal cold-weather conditions. Controls are deliberately designed to be operable with gloved hands, an often-overlooked but essential feature when temperatures drop well below freezing.

Beyond sonar, Vexilar has expanded into the visual realm with its Fish-Scout underwater camera lineup. Introduced to give anglers a literal window into the underwater world, the Fish-Scout series pairs a high-resolution Sony camera with purpose-built monitors and carrying systems. Whether you're hole-hopping with the portable Predator model or setting up in a hard-house with the HDMI-compatible Base Camp, Vexilar's underwater camera systems complement sonar perfectly by helping you watch fish react to your presentation in real time.

From the FishPhone — which streams live video directly to your smartphone via Wi-Fi — to the ultra-capable FLX-30 Ultra Pack with its lithium battery system, Vexilar continues to evolve with the needs of modern ice anglers. Whether you are a first-time ice fisherman or a seasoned hardwater veteran, Vexilar's broad lineup ensures there is a unit sized to your experience level and your budget.