Leland

About Leland

Leland is a dynamic coaching marketplace that connects ambitious individuals with expert coaches who can help them achieve career and educational milestones. Founded in 2021 by John Koelliker, a former product manager at leading tech companies, the platform has grown rapidly to serve a global community of professionals and students seeking personalized guidance.

Leland currently has more than 100,000 users from 70 countries who access coaching, courses, and events designed to help them reach their most ambitious goals. What sets Leland apart is its rigorous vetting process—the platform has only a 5% acceptance rate to ensure that it only gets high-quality coaches. This selective approach means users gain access to proven experts with real-world experience in their target fields.

Comprehensive Coaching Expertise

The platform offers expertise across an impressively broad spectrum of goals and industries. Leland is a marketplace for ambitious people to access the coaching, classes, content, and community they need to reach career and educational goals. Whether someone is preparing for standardized tests, applying to competitive graduate programs, or seeking to break into fields like management consulting, product management, or investment banking, Leland provides access to coaches who have successfully navigated those paths.

The platform has more than 1,000 coaches across different categories, each bringing specialized knowledge and proven track records. The company said it had conducted over 50,000 coaching sessions on the platform in the last 12 months, demonstrating the scale and impact of its coaching network.

Tools and Resources for Success

Beyond one-on-one coaching, Leland has invested heavily in creating tools that enhance both the coaching experience and outcomes. The platform provides access to 500+ hours of expert-led video content, 1,000+ templates and resources, and live access to the world's best experts. Leland experts host 250+ free livestreams every month across hundreds of categories and goals, making expert guidance accessible to a wider audience.

The company has also developed innovative technology to support coaches and clients alike. The company offers an AI-powered tool for coaches that provides them with session summaries, action items, and key takeaways, ensuring that every coaching interaction delivers maximum value. For users, the platform simplifies the process of finding the right coach by matching individuals with experts who fit their specific budget, background, and objectives.

Growth and Recognition

Coaching platform Leland has raised $12 million in Series A funding led by Forerunner Ventures, enabling the company to expand its tools, enterprise offerings, and coach support infrastructure. The startup has experienced steady growth, with its revenue increasing fourfold in the past year. The platform has also formed strategic partnerships, including with LinkedIn Premium, to extend coaching services to even broader professional audiences.

With headquarters in Stanford, California, Leland embodies the innovative spirit of Silicon Valley while maintaining a practical focus on delivering measurable results for users pursuing their most important career and educational goals.