Simrad

Simrad: Precision Marine Electronics for Every Boater

Simrad Yachting has been a cornerstone of marine electronics since its founding in 1947. A world-class manufacturer of marine electronics, Simrad's product lineup spans navigation systems, fishfinders, chartplotters, radar, sonar, and more. Originally rooted in Norway, the brand has grown into a globally recognized name trusted by offshore anglers, weekend cruisers, and professional mariners alike.

Integrated Systems Built for the Helm

The Simrad marine electronics system is designed to serve as the central hub of a boat, smoothly integrating all equipment and functions into a single screen — connecting sonar, radar, autopilot, engine data, digital switching, lighting, entertainment, and more. This philosophy of seamless integration sets Simrad apart: rather than a collection of standalone devices, their ecosystem is engineered to communicate and work together.

At the heart of many Simrad setups are their Fishfinders, GPS & Chartplotters. Simrad Yachting offers a variety of chartplotter and fishfinder options designed to meet the needs of every type of boat and activity, with key considerations including screen size, intended use, and the ability to integrate with other onboard devices. From the approachable GO series for smaller sportboats to the flagship NSS and NSO multifunction displays built for demanding offshore conditions, there is a Simrad chartplotter for every helm.

Radar, Autopilot, and Advanced Navigation

For situational awareness and hands-free operation on the water, Simrad's Radars & Autopilots represent some of the brand's most respected technology. Simrad's CHIRP-enabled Broadband Sounder fishfinder technology, StructureScan 3D sonar imaging, and high-resolution Halo radar give boaters the tools to search deeper, wider, and farther. The HALO radar series in particular is renowned for its solid-state pulse compression technology, delivering exceptional target separation and collision avoidance capabilities.

Complementing the radar suite, Simrad's Autopilot Components bring precision steering control to vessels of all sizes. The AP44 Autopilot Controller combines Simrad Continuum steering technology with a full-color display, intuitive rotary dial and button controls, and a modern glass helm design. Whether navigating a long offshore passage or maneuvering in tight quarters, Simrad's autopilot lineup delivers reliable, responsive control.

Sounder Modules and Navigation Accessories

For boaters who want to expand an existing system, Simrad offers dedicated Sounder Modules that add powerful sonar capability to compatible multifunction displays. Simrad's sounder and processor modules are designed to integrate across networked helm setups, supporting dual monitors and dual radar systems while sharing cartography data throughout the network. These modules make it straightforward to upgrade sonar performance without replacing an entire display system.

Rounding out the ecosystem, Simrad's Navigation Parts & Accessories — including transducers, mounting hardware, cables, and antennas — ensure every component of the system is installed cleanly and performs to its full potential. Simrad displays and electronics are designed to network seamlessly via NMEA 2000® and Ethernet, making accessories an essential part of building a cohesive, high-performance helm.

Why Boaters Choose Simrad

Out on the water, the gear you choose makes the difference between uncertainty and confidence — and Simrad's commitment to quality and reliability is built to get you there. Whether you are rigging a bass boat for tournament fishing, outfitting a center console for offshore runs, or building out the helm of a luxury cruiser, Simrad's depth of product and proven integration make them a go-to brand for serious mariners worldwide.